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McDonald's USA's New Happy Meal Campaign To Engage Families In The Benefits Of Balanced Eating, Active Play

Article-McDonald's USA's New Happy Meal Campaign To Engage Families In The Benefits Of Balanced Eating, Active Play

With the national rollout of fruit in every Happy Meal complete, new advertising and "Happy Meal Chefs" contest place renewed emphasis on children's wellbeing as part of company's nutrition commitments.

McDonald’s will introduce a new, national Happy Meal campaign this week to help make nutrition fun for kids. The campaign includes TV advertisements featuring menu items from recommended food groups found in a new Happy Meal that is now available nationwide. 

These are the first advertisements that support McDonald's nutrition commitment to promote nutrition and/or active lifestyle messages in 100% of its national communications to kids, McDonald’s says. Every McDonald's Happy Meal now automatically includes apple slices and a kid-size fry.

As the company continues to develop and test new menu offerings, a Happy Meal Chefs contest gives two teams the opportunity to help in the creation and testing of new, nutrition-minded Happy Meal choices alongside McDonald's executive chef Dan Coudreaut.

"For the first time, 100% of our national marketing efforts to kids will include nutrition or active lifestyle messages – a significant move in our ongoing commitment to children's wellbeing," says Neil Golden, McDonald's USA chief marketing officer. "We are proud of this new approach and believe it will help make nutrition fun for kids while helping families feel even better about the food choices they make when visiting McDonald's."

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