U.S. consumers still turn to meat and fish when looking to increase protein intake, a survey by research firm NPD Group has found. More than 60% of the survey's respondents said they eat animal protein in a typical day.
Topping the list of the animal proteins considered the best sources of protein are beef and chicken, then fish, pork, shellfish and lamb.
In addition to meat preferences, more than half of adults say they want more protein in their diets. The report also finds that consumers, generally, are less likely to cite dairy and eggs as the best sources of protein when compared to animal protein.
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