“As a meat scientist for more than 40 years and now as the president of the American Meat Institute Foundation, I take great pride in talking about the ways this industry makes good meat even better. Unfortunately, recently proposed rules could undermine this point of pride and the greater economics across the country,” says AMI Foundation President James H. Hodges in a guest editorial on daily news website NewsBlaze.com.
Hodges noted that the proposed Grain Inspection, Packers and Stockyard Administration (GIPSA) livestock marketing rule would eliminate countless jobs, cost consumers and producers more than $60 billion in higher prices and increase our country’s trade deficit by making American meat and poultry products more expensive and less attractive relative to our international competitors. It would also encourage an explosion of frivolous lawsuits and defeat its own stated purpose: to promote competition.
In addition, the rule will hinder improvements in meat quality, Hodges said.
“When I entered the meat science field many years ago, meat was a commodity. Thanks to ‘value-based marketing,’ and the partnerships that livestock producers and meat companies now embrace, we can make livestock production match consumer preferences for quality, tenderness, nutrition, convenience and other attributes. But if USDA’s proposed rule is finalized, marketing agreements that are the backbone of value based marketing will be used sparingly because of greater legal risk associated with their use,” Hodges wrote.
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