Consumers are taking advantage of the expanding convenience store foodservice options, many times at the expense of quick-service restaurants, according to recent research by foodservice research firm Technomic.

November 29, 2011

1 Min Read
Convenience Stores Providing Competition For Fast-Food Restaurants, Research Finds

Consumers are taking advantage of the expanding convenience store food service options, many times at the expense of quick-service restaurants, according to recent research by food service research firm Technomic.

Of consumers polled on their most recent convenience store-food service purchase, 27% indicated that if they had not bought their meal from the convenience store in question, they would have purchased it from a fast-food restaurant. This number is nearly identical to those who said they would have ordered from another convenience store.

The survey also found more than 27% of consumers said they purchased an afternoon snack during their most recent visit, while 19% purchased lunch. Impulse buying plays a big role in convenience store foodservice purchases. More than 30% of convenience store food service consumers said that seeing an item, which triggered a craving, was the primary motivation for purchasing it.

The report was compiled using a nationally representative sample of 3,755 consumers and individual convenience store visits.

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