Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.



DEFOREST, WISCONSIN – October 12, 2009 – ABS is pleased to announce the Fall 2009 ABS Beef Sire Directory is now available.

Featuring new Angus, Red Angus, Simmental and Club Calf sires along with an enhanced Brangus line-up, the directory includes the most current product offering available from ABS. The directory also provides users with individual bull information including updated Expected Progeny Differences (EPDs) and photos, Angus Sire Alliance data and Top 15 Angus Sire lists.

The directory can be viewed online at . To obtain a copy of the directory, contact your local ABS Representative or call 1-800-ABS-STUD.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 80 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.


Superior Livestock-SelectVAC Saddle Winners Named

FORT WORTH, Texas (Oct. 13, 2009) – Pfizer Animal Health partnered with Superior Livestock Auction to give away saddles to qualified producers at three auctions in July and August. Producers were automatically entered into a raffle drawing with every lot of SelectVAC® calves consigned.

The saddles, donated by Pfizer Animal Health, were raffled off at the following Superior Livestock auctions:

• “Week in the Rockies XXI” in Park City, Utah, ran July 6-10 and sold 292,000 head. The winner of the saddle, Twin Meadows Ranch of Buhl, Idaho, had three lots of SelectVAC cattle consigned.

• “Video Royale XVII” in Winnemucca, Nev., ran July 27-31 and sold 255,000 head. Franko Ranch of Terry, Mont., was the winner of the Superior Livestock-SelectVac saddle, with two lots of SelectVAC consigned cattle.

• “Big Horn Classic” in Sheridan, Wyo., ran Aug. 18-21 and sold 190,000 head. The saddle went to Weil Ranch of Boswell, Okla., with two lots of SelectVac cattle consigned.

SelectVAC is a branded preconditioning program with a demonstrated track record of performance, health and premiums. SelectVAC continues to see increased premiums paid for preconditioned animals.

To learn more about the SelectVAC program, visit

Pfizer Inc. (NYSE: PFE), the world’s largest research-based pharmaceutical company, is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer and healthier lives. For additional information on Pfizer Animal Health’s portfolio of animal products, visit

For more information about Superior Livestock Auction, visit


New Millermatic® Reach Wire Feeder Extends Welding Work Area by 40 Ft., Offers Dual-Feeding Capabilities

Rugged, lightweight wire feeder dramatically increases welding reach of Millermatic® MIG welders in fabrication, maintenance and repair applications; offers dual-feeding capabilities without switching spools of wire.

Highlights/Key Facts• Extends welding work area of Millermatic® 212 with Auto-Set™, 251, 252 and 350P MIG welders by 40 ft.

• Allows welders to run a second wire without the hassle of changing spools and settings.

• Auto-Gun Detect™ immediately recalls voltage and wire feed speed of the active gun, ensuring setting consistency.

APPLETON, Wis., October 13, 2009— The new Millermatic® Reach wire feeder extends the work area of the Millermatic 212 with Auto-Set™, 251, 252 and 350/350P MIG welders up to 40 ft. and adds dual wire feeding capabilities to any application, reducing changeover time associated with changing wire spools. The feeder connects to the welder via its 10-pin Amphenol connector, holds wire spools up to 12-inches in diameter and retains the welding output of the Millermatic welder.

Miller Electric Mfg. Co. designed the Millermatic Reach to extend work distances between the welder and welding location, such as in sign, boat, trailer and maintenance applications. Miller also designed the feeder for greater flexibility in wire selection; users can now switch instantly between wire types or sizes without having to change spools, drive rolls or tension settings. Miller’s Auto-Gun Detect™ feature also allows users to simply pick up either gun—the welder’s regular gun or the gun connected to the Millermatic Reach—and weld without having to change settings. The welder immediately recalls both the voltage and wire feed speed of the active gun.


NALF Announces Year’s Top 10 Limousin Sires

The North American Limousin Foundation (NALF) has compiled the statistics for its recently completed fiscal year and determined the breed’s 10 most heavily propagated sires. Together, they sired more than 3,200 registered Limousin and Lim-Flex® calves.

“Those sires represent the value of one of the most effective genetic improvement tools available today – artificial insemination,” said Lauren Hyde, Ph.D., director of performance programs for NALF. “Using today’s highly proven AI sires can boost weaning weights, improve postweaning efficiency, increase carcass value and produce better replacement females.”

Research conducted by NALF and Colorado State University (CSU) indicates Limousin and Lim-Flex bulls sold at auction are worth about $400 more if conceived by AI compared to natural service. AI-conceived females are worth about $200 more, and females confirmed pregnant by AI are worth about $300 more.

The list of top 10 Limousin sires and their owners follows.

1st.................. JCL Lodestar 27L – Magness Land and Cattle, Platteville, Colo.; Kervin Cattle Co., Winnfield, La.; and Coyote Hills Ranch, Chattanooga, Okla.

2nd................. Wulfs Ransom 3059R – Wulf Limousin Farms, Morris, Minn.; Broken Arrow S Ranch, McLaughlin, S.D.; Potter Livestock, Braddock, N.D.; and Ludens Family Limousin, Viborg, S.D.

3rd.................. Carrousels Pure Power – Express Ranches, Yukon, Okla.

4th.................. AUTO Dollar General 122R – Brown Land and Cattle Co., Diamond, Mo.

5th.................. Wulfs Nobel Prize 3861N – Rolf Limousin, LeRoy, Kan., and Wulf Limousin Farms

6th.................. Carrousels MVP – Running Creek Ranch, Elizabeth, Colo.

7th.................. GPFF Blaque Rulon – Kervin Cattle Co.

8th.................. Wulfs Shop Talk 2332S – DBL Inc., Fullerton, Neb.; Knobloch Farms, Morris, Minn.; Englewood Farms, Lexington, Ky.; and Wulf Limousin Farms

9th.................. EXLR Excellante 251L – Riverdale Ranch, West, Miss.; Counsil Family Limousin, Madisonville, Texas; Express Ranches; and Magness Land and Cattle

10th................ OKLF Linebacker 341L – Running Creek Ranch and Oakleigh Farms, Redwood Falls, Minn.

Pedigrees and expected progeny differences (EPDs) for any registered Limousin or Lim-Flex bull are available through various features of the NALF Web site (, including the Animal EPD Search, Sire Selector and Limousin Exchange Bull Listing Service. The most recent sire summary also is in the site’s “Genetic Evaluation” section. A printed copy or CD-ROM version of it also is available from the NALF office, (303) 220-1693, for $10.


Coccidiosis: A Variable That Can be Managed on Arrival

Fall is a transition time in the cattle business. Unfortunately, transition equals stress for calves, which can result in increased incidence of disease. Dr. Nels Lindberg, Animal Medical Center, Great Bend, Kan., says coccidiosis is one disease producers should pay extra attention to as calves enter the feeder or stocker phase.

“We try to focus on variables we can manage,” he says. “We cannot control if calves were preconditioned or how long they spent on the truck, but one thing we can help prevent is coccidiosis.”

Dr. Lindberg explains that coccidiosis is commonly seen in beef calves. In fact, it is so common that it can affect calves from all environments and geographies,1 and the prevalence of infection can be up to 100 percent.

“Coccidiosis is a stress-induced disease,” Dr. Lindberg says. “During the fall, calves are separated from their mothers, shipped and have to adjust to a new diet — all of which can be stressful, and a trigger for coccidiosis.”

For this reason, Dr. Lindberg recommends that his clients help calves fight coccidiosis as part of their receiving routines.

“With coccidiosis, it is important that we knock out the parasite quickly to help avoid the costly effects of the disease,” he says. “That is why I recommend that calves are given a coccidiostat on arrival, especially in starter yards or yards receiving high-risk or light-weight calves.”

Dr. Lindberg adds that most coccidiosis cases are subclinical, which adds another level of urgency to helping calves fight the disease. Research has shown that 95 percent of all cases are subclinical and are never diagnosed.3 If visible signs do occur, it is not until three to eight weeks after the initial infection. By then, much of the damage has already been done.1 Coccidia destroy the lining of the small intestine, which results in incomplete absorption of nutrients and electrolytes.3 The result is dehydration and reduced feed efficiency. One study showed a 30 percent reduction in feed efficiency in animals that were infected with coccidia.3

“A calf’s job during the stocker or early feeding phase is to stay healthy and gain efficiently,” says Dr. Joe Dedrickson, associate director, Merial Veterinary Services. “Coccidiosis can make both of those things next to impossible — resulting in decreased productivity that the calf may not be able to make up.”

Dr. Dedrickson adds that the good news is CORID® (amprolium) can be used as an aid in the prevention and treatment of coccidiosis, and it is available in multiple formulations.

“CORID is a convenient option for all producers because it can easily be mixed with any type of drinking system or used as a drench,” Dr. Dedrickson says. “The in-feed formulation also provides a convenient, user-friendly option as producers can mix it in with the ration or provide it as a top-dress.”

Producers should consult their veterinarian and follow label instructions. For coccidiosis prevention, Dr. Dedrickson recommends producers use CORID at the prevention dose rate (5 mg/kg) for 21 consecutive days. If clinical signs of coccidiosis do occur, cattle should be treated with CORID daily for five consecutive days at the treatment dose rate (10 mg/kg) according to the label.

For another level of flexibility, CORID can be used in calves in USDA Natural and NE3 programs.4,5

“Cattle can’t fight coccidiosis on their own, so it is important for producers with all types of operations to help cattle defend against this costly disease by using CORID as part of their regular receiving routine,” Dr. Dedrickson says.

Dr. Lindberg says the costly effects of coccidiosis and the high incidence of the disease make it one producers should focus on as calves enter the feeding phase.

“When we look at the big picture, coccidiosis can cause malabsorption of nutrients, losses in performance and efficiency and an overall increase of health costs,” he says. “If we can use a product that will help prevent coccidiosis, it more than pays to do so.”

In addition to Natural and NE3 programs, CORID is an optional protocol for the MERIAL® SUREHEALTH® Calf Preconditioning Program. For more information, visit or call 1-888-MERIAL-1.

AMI President and CEO Defends Safety of Meat Supply During Appearance on `Larry King Live'

“(The meat industry) has invested tens of millions of dollars over the last ten years in research programs to make our products safer. And they've shared the results in a non-competitive environment, so we can spread the knowledge throughout the industry,” AMI President and CEO J. Patrick Boyle said during an appearance on CNN’s “Larry King Live” that aired last night.

The segment, entitled “Beef: Safe or Scary,” was prompted by the recent New York Times article on ground beef safety by investigative reporter Michael Moss that ran on October 4 ("Woman's Shattered Life Shows Ground Beef Inspection Flaws").

Boyle was part of a large panel of guests that included attorney Bill Marler, former U.S. Department of Agriculture Undersecretary for Food Safety Elsa A. Murano, Ph.D., Colin Campbell, Ph.D., of Cornell University, Nancy Rodriguez, Ph.D., a professor at theUniversity of Connecticut and chef Anthony Bourdain.

During the segment, Boyle noted that while the industry has a great deal of sympathy and empathy for those affected by E. coliO157:H7, the positive development is that these kinds of tragic illnesses are decreasing in America. “These illnesses are down 60 percent in the last 10 years,” Boyle said. “And the reason for that reduction in E. coli related illnesses is because the incidence of that pathogen in our beef products has dropped by 45 percent during that same 10-year period and that's not just a random development. It's because of investment, technology, research, more sophisticated process control. So we are making significant progress in taking a very safe food supply and making it even safer.”

To read the entire article, link here.

Producers in Need of Hay Urged to Utilize Hay Hotline

Despite some substantial rain across parts of the state, many Texas ranchers continue to struggle to feed livestock due to the lingering drought that has cost the state’s agriculture industry approximately $3.6 billion in losses.

“The drought has done more than dry up our land and evaporate our reservoirs; it also has destroyed thousands of acres of hay resources for producers who raise cattle, goats and horses,” Agriculture Commissioner Todd Staples said. “The drought has indeed left its mark, and unfortunately, we cannot change the fact that many ranchers were forced to reduce or sell off herds and, in some cases, even close operations. We aim to connect those who need hay with hay producers across the state and nation to help alleviate the hardship.”

Commissioner Staples is encouraging Texas livestock producers to go to the Texas Department of Agriculture’s Hay Hotline Web site. The site currently lists more than 450 available hay suppliers. Those suppliers wishing to donate or discount hay are encouraged to make their hay available by filling out a hay supplier form on the Hay Hotline Web site.

Educating the Next Generation

A lot of folks in the beef industry worry about where the next generation of ranchers will come from. But cattlemen with real foresight wonder about tomorrow’s consumers.

Certified Angus Beef LLC (CAB) recently partnered with its licensed distributor, Performance Food Group, at the Culinary Institute of Virginia (CIV). Their joint mission: to educate the next generation of chefs on preparing high-quality beef dishes that will capture future consumer demand.

The inaugural CIV Culinary Scholarship Competition challenged young chefs to develop new menu items featuring non-traditional Certified Angus Beef ® (CAB®) brand cuts. With that came an education on the utilization of the flank, flat iron, teres major and center cut sirloin (baseball cut) steaks.

Andrew Mosquera was on the winning culinary team. The Philippines native will graduate this fall from the culinary school and says he hopes to someday own his own restaurant. The competition opened his eyes to more variety in his protein selection for entrees.

“I learned about all the cuts of meat that aren’t being used enough,” he says. “I liked working with the teres major – I had never heard of that cut before, but now I’ve started using it. It’s almost the same as the tenderloin, but cheaper, which is really cool.”

To read the entire article, link here.

Hot Topic: Last Night's Larry King Live, "Beef - Safe or Scary?"

larry-king.jpg Last night, Larry King Live aired a segment titled, "Beef - Safe or Scary?" This segment opened up with testimonies from consumers who had contracted E. coli O157:H7 and have died or become paralyzed. NCBA and the American Meat Institute worked hard with CNN producers to ensure a fair hour-long segment on this subject. In addition to the scary, but rare, stories presented in the opening minutes of the program, alternative, scientific opinions were shared. Watch the video or vote in the CNN poll, "Do you eat meat? Yes or no?" As of this morning, only 73% of voters say they eat meat, so link here to participate now.

University of Connecticut Nutritional Sciences Professor Nancy Rodriguez , a registered dietitian, talked about the benefits of animal protein in the diet. She was recommended to King’s producers by NCBA. The counterpoint will come from T. Colin Campbell, an author and supporter of a plant-based diet. In addition, American Meat Institute President and Chief Executive Officer J. Patrick Boyle, Texas A&M University Department of Nutrition, USDA Secretary Tom Vilsack, and Food Science Professor Elsa Murano and Seattle-based foodborne illness attorney Bill Marler all offered commentary on the show.

If you missed the show, I encourage you to watch this segment, where a vegetarian lifestyle was encouraged and ground beef was portrayed as dangerous. Although the beef industry was able to get some positive statements in throughout the segment, unfortunately, I doubt consumers cared after watching mothers cry over their children lost. As always, we can have all the science in the world, but without emotion, the consumer stops listening. Today, I challenge you to send in your personal story to Larry King Live. Tell the viewers and producers at Larry King Live how confident you are in feeding hamburger to your family and explain the ways you safely handle and prepare raw meat products. You can send your comments here.

BEEF Daily Quick Fact: Did you know that 160°F is the optimal temperature for a safe and savory burger? (Source: Beef It's What's For Dinner)

Control Thistle Now During October

Timing is everything. That's particularly true with thistle control. And October to early November is one of the best times to use herbicides.

Did you have thistles this year? If so, walk out in those infected areas this week. I'll bet you find many thistle seedlings. Most thistle seedlings this fall will be small, in a flat, rosette growth form, and they are very sensitive now to certain herbicides. So spray this fall and thistles will not be a big problem next year. Several herbicides are effective and recommended for thistle control. Maybe the most effective is a newer herbicide called Milestone. Two other very effective herbicides are Tordon 22K and Grazon. But be careful with Tordon and Grazon since they also can kill woody plants, including trees you might want to keep. 2,4-D also works well while it’s warm, but you will get better thistle control by using a little less 2,4-D and adding a small amount of Banvel or dicamba to the mix.

To read the entire article, link here.