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AETA announces trade show management team

AETA has hired Unbridled Solutions, a Denverbased event design and marketing agency for production of the AETA International Trade Show.

The American Equestrian Trade Association (AETA) has hired Unbridled Solutions, a Denver-based event design and marketing agency for production of the AETA International Trade Show.

“We are excited to be working with the Unbridled team,” said AETA Board of Directors President Kelly Herd. “This partnership will propel the success of the AETA International Trade Show for years to come.” Herd points out that AETA is a non-profit organization run by its members who are in the equestrian trade. AETA recently took full control of the AETA International Trade Show. The first show under AETA’s management will be held January 28 – 30, 2017 at the Greater Philadelphia Expo Center in Oaks, PA.

“We are impressed with Unbridled’s passion for event production and their commitment to working with AETA to reimagine our tradeshow and bring it into the 21st century,” said Herd. “Unbridled Solutions brings impressive experience, a meticulous attention to detail and an energetic presence to the 2017 AETA event.”

Unbridled Solutions has been designing and executing creative solutions for events since 2001, including tradeshows ranging in scope up to 4,000 attendees.

Herd also announced that AETA has contracted with General Exposition Services, Inc., to provide a wide variety of decorating and trade show services. General Expo has worked with AETA Trade Show exhibitors in the past. However, Herd is quick to point out that General Expo is fully committed to AETA’s vision and pledge to moving the show forward. “We are also pleased that exhibitors will no longer have to pay long-standing ‘middle-man’ fees related to decorating,” said Herd. In addition reduced booth costs, AETA is not marking up decorating services like former show management.

He also noted that the Greater Philadelphia Expo Center has been very cooperative in working with AETA to reduce costs and improve services.

“I am also pleased to report that AETA has over 350 booths committed to returning to the January show in Oaks, PA. Just weeks since the August Trade show, AETA has over 100 booths already contracted. We are overwhelmed with excitement at what the improved AETA International Trade Show will bring to the industry,” said Herd. Exhibitors who commit early to the show will be made Charter Exhibitors, ensuring priority booth selection. A list of AETA International Trade Show exhibitors can be found on AETA’s website.”

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