Ariat International Inc., a leading equestrian footwear and apparel company based in Union City, CA, has announced a multi-year agreement with M&F Western Products, Inc. to license all categories of Ariat accessories sold into western stores, farm stores and English specialty stores in the United States and Canada, effective July 1, 2013.
“Over the last 10 years we have built a very strong accessories business which complements our core footwear and apparel product lines,” said Ariat Co-Founder and CEO Beth Cross. “M&F Western Products is the leading accessories company in the industry, and we believe the company’s commitment to quality and service will fuel continued growth for Ariat accessories and for M&F.”
“Ariat is a leading company in the western industry and we welcome the opportunity to be associated with Ariat,” said M&F Founder and CEO Mickey Eddins. “The M&F team shares Ariat’s commitment to product innovation, and we look forward to working with them to expand the Ariat brand.”