Durango is excited to announce its first pop-up shop concept, now open in the Fairfield Commons Mall in Dayton, Ohio.
"The pop-up shop is a great way to do a test run of new products and see firsthand what our consumers are really responding to," said Liz Horn, Sr. Vice President of Marketing for Rocky Brands.
"We are excited to test this concept and interact with our consumers in a new way."
The Durango shop will be open through February 28, 2014, and will offer a wide selection of Durango footwear for men, women and children. Also featured will be Durango’s new leather accessories and apparel, branded as Durango Leather Company. The line includes handbags, wallets, men’s leather accessories, as well as men’s and women’s jackets and apparel.
November 29 will kick off Black Friday Door Buster deals, with promotional specials for shoppers throughout the holidays, including the opportunity to win free boots every Friday through February when they simply stop by the store and sign up to win. Durango is also offering all Fairfield Commons Mall employees 20% off their purchase with proof of employment.