HomeMax Imports has announced that it will officially adopt its line name HiEnd Accents as its business name.  The company will be transitioning from HomeMax Imports to HiEnd Accents through the first half of the year, and will be known solely as HiEnd Accents by June 2014. This is the first step in the process of polishing the HiEnd Accents brand, which sports the tag-line “Affordable Luxury”.

VP of Sales and Marketing, Cynthia Zheng says, “We have always been dedicated to bringing luxurious design to the market at an affordable price, and we are pleased to introduce a brand image that reflects that commitment.”

HiEnd Accents is a leading producer of luxurious bedding and accessories who made their mark in the industry by offering quality rustic products at an affordable price point. This year, HiEnd Accents will formally label this successful rustic line with the name Lifestyle Rustic.

“Our goal as a design team has been to capture the lifestyle of our customers, and provide beautiful products that people enjoy living in,” says Amanda Cotten, Product Developer for HiEnd Accents. “Lifestyle Rustic represents that connection that our design has to the consumer’s daily life.”

In 2012, HiEnd Accents branched out from their rustic line to offer the Landmark Home Collection of transitional bedding and accessories. Since it’s inception, the collection has adapted inspiration from a wide variety of styles, from traditional to coastal, to bring a notable look to the market. HiEnd Accents again responded to the growing demand of the market by releasing its home decor line in 2013.

“The market has responded very well to our commitment to affordable luxury, and throughout that growth we have remained passionate about the creativity and hard work that goes into each of our products,” said Zheng.  “We are proud to move forward with a brand that embodies our values.”

HiEnd Accents has showrooms in Atlanta, Dallas, Denver, Las Vegas and New York. For more information about the brand and its lines, visit www.HiEndAccents.com or call (866) 960-9710.