Iconic western bootmaker, Justin® Boot Company, a division of H.H. Brown Shoe Company, is pleased to announce a partnership with multi-media superstar, Reba McEntire. The premiere REBA by Justin™ collection launches Holiday 2017 at select retailers nationwide.

The new line features Reba’s take on classic western boots, booties and casuals, drawing inspiration from pieces of the Grammy Award winner’s life story. Each style captures a moment from Reba’s daily routine; from everyday wardrobe essentials to her show-stopping performance boots. Built on comfort, using the finest leathers, refined details and the craftsmanship that Justin® Boot Company is known for, this collection presents a truly unique offering.

“Justin Boots have been a staple in my closet since my barrel racing years in Oklahoma,” Reba shares. “I’m thrilled to add my personal touch to a brand that is known for quality craftsmanship and timeless style.”

The two powerhouses joined forces to create the ultimate assortment for loyal fans of both brands and those coveting Reba’s fashion philosophy and penchant for making a statement on and off the stage.

“This collection is for all those strong, spirited women and cowgirls at heart who have followed my journey throughout the years," said Reba. “This opportunity couldn’t have been a more natural fit and creating the line has been too much fun!”

“Teaming up with Reba is the perfect partnership for Justin Boots. Her ability to inspire multiple generations, not only with her musical talent, but also with her countless interests, makes her a force to be reckoned with. The passion and effort she has put into making this collaboration her own parallels the hard work and dedication the Justin team has shown in creating the collection. It has truly been an honor to work hand-in-hand with Reba on a collection we can all be proud of,” said Jim Issler, President and CEO of H.H. Brown Shoe Company.

The Justin® Boot Company team is proud to welcome Reba into the Justin family and looks forward to a long lasting relationship with the iconic entertainer and entrepreneur.