Country music artist, Tyler Farr, has been announced as one of the 2018 Durango Boot Country Music Brand Ambassadors.

Throughout the year, Farr will represent Durango at select corporate and public events. Beginning in March, Farr will also team with the brand on a DurangoBoots.com and TylerFarr.com digital promotion including discounts on his favorite 20 Durango Boot styles. In addition to the discount, boot buyers will also receive a free five-song Tyler Farr EP, including two never-before released songs. Farr will also be featured in an in-store promotion in 150 stores beginning this spring.

“Durango Boots is a traditional western footwear brand with an adventurous attitude,” said Erin DeLong, Durango marketing manager. “Tyler Farr dominates on stage, but he also identifies with the hardworking fans who turn out for his shows. His authentic country spirit and keep-it-real attitude not only aligns with our core customer, it matches perfectly with the Durango brand.”

Tyler Farr is an award-winning, platinum selling, singer-songwriter with multiple number one songs that appear on his two full-length albums, Suffer in Peace and Redneck Crazy. His list of hit songs includes “Whiskey In My Water,” “Redneck Crazy,” “A Guy Walks Into a Bar,” “I Should go to Church Sometime,” “Better In Boots" and “Suffer in Peace”. In addition to recording and songwriting, Farr has toured extensively with Colt Ford, for whom he wrote the song, “Hey Y’all,” along with hitting the road with Jerrod Niemann, Lee Brice, Jason Aldean, Florida Georgia Line and Brantley Gilbert. In 2016, Farr joined Braid Paisley on his “Life Amplified World Tour”. 

“It’s no secret our customers are also country music fans,” DeLong said. “Because of that, we’ve been involved in partnerships within the country music industry for many years. We are excited to continue that tradition with Tyler as our Country Music Brand Ambassador and look forward to having him represent the brand this year.”

Founded in 1966, Durango Boots manufactures and markets quality-crafted western and fashion footwear for men, women and children. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit www.durangoboots.com