Dallas Market Center, the leading marketplace for retailers from around the world, has announced that Wrangler, HatCo, Sidran and Clint Orms will open a new showrooms inside its growing western marketplace.
Wrangler this week that it will substantially expand its Dallas presence and will showcase its products in a range of categories and styles.

“Wrangler is an iconic American brand representing a strong heritage of hard-work, creativity and individuality,” said Cindy Morris, president and CEO of Dallas Market Center. “Our values are complementary, and their interest in reaching a wide range of customers is a logical fit for our marketplace. On behalf of our retail customers and WESA, we welcome their expansion in Dallas and their shared vision for the strong future of the business.”

HatCo will dramatically expand its Dallas presence and will showcase its iconic products, including the full range of hats from Stetson, Resistol, Charlie Horse and Dobbs, as well as apparel from Resistol and Resistol Double R.

“Having an expanded showroom in Dallas is a tremendous opportunity, and this new space will allow us to present even more of our best-sellers and new products throughout the year,” said Ricky Bolin, president of HatCo. “With the arrival of WESA shows, our decision to expand will help us serve loyal customers and reach more new customers with the full array of our quality products.”

Sidran will premiere a showroom that is triple the size of their previous space and will feature the company’s Cripple Creek, Circle S, Cowboy Up and Cowgirl Up brands that are both fashionable and versatile. Cripple Creek offers men's and women's southwest lifestyle outerwear, leatherwear and logo apparel.

“We are looking forward to building upon our success in Dallas with a larger showroom that will raise buyer awareness for our brands and can reach more potential customers,” said Roland Mizrahi, owner of Sidran. “For the WESA show attendees and for all types of retailers coming into the Dallas shows year-round we will present our full collections of women’s and men’s products.”

Legendary craftsman Clint Orms will showcase his handmade belt buckles, money clips and accessories, including cuff bracelets inside a stand-alone showroom.
“I view this as a special opportunity to reach buyers from across the U.S. who are seeking products of unique quality and craftsmanship,” said Clint Orms. “Only in Dallas can you see steady traffic throughout the year from motivated retailers. I’m thrilled to have a showroom dedicated to my western lifestyle products exclusively in Dallas.” 

The companies join a growing number of leading companies investing in a Dallas marketplace featuring hundreds of western lifestyle companies.

"Dallas is a convenient destination for buyers from across the country and internationally,” said Allen Montgomery, vice president and general manager of Wrangler western. “It’s also a dynamic marketplace with clear advantages: the opportunity to create custom space for our brand, to serve our loyal customers, and to reach more new buyers. A new showroom in Dallas is a logical investment in order to meet with buyers at WESA shows and to conduct business year-round."

Dallas Market Center is the largest marketplace in the world for western lifestyle products including apparel and accessories, gifts and home décor. In addition to these core categories, new product resources including tack, farm and ranch products and equipment, workwear and safety wear, camping, and outdoor categories are being added to the marketplace and will create a comprehensive product destination.

The facility will undergo significant updates prior to the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021. The combined experience of Dallas Market Center and WESA is more than 160 years of bringing buyers and sellers together.

Market officials said the bi-annual WESA shows will attract thousands of retail decision makers to Dallas including major stores, independent western retailers, apparel stores, gift shops, e-commerce and other buyers seeking new products. A change of venue for the WESA shows will cause more buyers to explore new resources across the product spectrum and will create more opportunities for business growth.