In the meat processing and retail end of the beef marketing chain, time is money and timing is everything. Keeping the meat case fresh and relevant for consumers takes constant diligence.
However, have you ever considered the label on that package of steaks? Making sure that information is accurate, clear and concise is central to the meat shopping and buying experience.
Yerecic Label, a long time label supplier to the perishable industries, is launching a virtual tour video on their website. The video was created to showcase Yerecic’s capabilities and company passion in four short minutes.
Click here to watch the video.
“The meat industry knows the Yerecic Label brand through our consumer research, participation within the industry and long term partnerships with the commodity groups” said President Art Yerecic. “But our customers and others in the meat industry rarely get to see how we process the labels they use to merchandise packages of fresh meat.”
The fast pace of the meat industry requires constant attention leaving retailers and packer/processors little time to visit packaging suppliers. Yerecic Label wants meat professionals to see that Yerecic is as diligent about quality, food safety and lead times as they are. Through the video tour, viewers are able to get a good feel for the Yerecic process, team and facility without having to leave their computer.
“History has shown us that when customers and prospects visit the Yerecic Label facility, they leave with a real appreciation for our people, automation and lean manufacturing”, said VP of Sales and Marketing Rich Thoma. “The cleanliness and efficiency of our facility, as well as passion and talent of our associates, helps to take their trust in our products to a new level.”