TCFA Teams Up To Provide Beef To Hungry Kids

Texas Cattle Feeders Association (TCFA) has teamed up with Snack Pak 4 Kids (SP4K) to ensure that beef is provided in weekend snack packs for children at risk of hunger in the Texas Panhandle. Knowing the importance of beef in a child’s diet, TCFA members have rallied to make sure kids who face the possibility of missing meals over the weekend have access to a high quality beef product as an excellent protein source.

Snack Pak 4 Kids began with the mission of ending weekend hunger for children by providing a backpack filled with kid-friendly snacks each Friday of the school year. The program began in September 2010 serving 10 children in Amarillo and has grown to now serve over 4,000 students in 26 school districts in the Texas Panhandle.

"This partnership with TCFA ensures we can offer our kids a quality, sustainable source of protein, which is fitting since we live in the 'Beef Capital of the World,'” said Dyron Howell, Snack Pak 4 Kids Founder. “Beef sticks were the No. 1 liked item listed on our 2013 kids survey, and there is no doubt this will make a difference."

TCFA partners and members agree that beef is an important part of a child’s diet, because it serves as a powerhouse of essential nutrients needed to maintain both day-to-day and long-term health. Beef is a nutrient-rich source of protein, zinc, iron and vitamin B, which are all crucial to fueling important body processes like building muscles, healing wounds, maintaining the immune system and contributing to overall cognitive health.

“The Beef 4 Kids initiative will provide a high quality beef product to all students in the snack pak program is an initiative we are proud to be a part of,” said TCFA CEO Ross Wilson. “This partnership represents the beef industry coming together to address a need in our area. It’s simply about the kids.”

Snack Pak 4 Kids hopes to activate this program to every community in the Texas Panhandle by 2015. To learn more about Snack Pak 4 Kids and for opportunities to donate or sponsor, please visit

TCFA is an agricultural trade association representing 200 beef cattle feedyards in the three-state area of Texas, Oklahoma and New Mexico and approximately 4,000 cattle feeders across the United States. TCFA members feed and market around 6.5 million head of cattle annually, about 30 percent of the nation’s fed beef supply. Find more about TCFA at