Can blockchain solve price discovery woes?

"Whether it's one head, 100 head or 100,000 head, there's a price point, and there's a weight, and it's reported with blockchain. What could be better for understanding the market than every time cattle change hands in real time, you are able to see that? It's data-based management, it's not expensive, and we have the capability to do it right now."

So says veteran Texas cattleman Bill O'Brien. He describes blockchain as "a public ledger of all transactions that are executed in a particular market." He believes the industry's focus on the Grassley bill is misplaced, and that it could lead to more confidentiality around pricing, reports Progressive Farmer.

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