JBS goes all in on cell cultured meat. New predictions for meat in 2022. McDonald’s under scrutiny for climate footprint.
December 1, 2021
Well, this week’s Trending Headlines won’t give you any warm fuzzy feelings. What I’m quickly realizing is that if we as cattle producers want to create positive press that results in positive results in our own operations, then we must rely on ourselves to get it done.
Browse these headlines, and keep your chin up. There are many, many opportunities for beef producers, despite the blatant agenda to strip producers off the land and beef off the table under the guise of improving animal welfare, the planet, and human health.
1. “McDonald’s struggles to fix its massive methane problem” by Ben Elgin for Bloomberg
Elgin writes, “Long-running promises to curb the planet-warming impact of McDonald’s hamburgers still haven’t resulted in a smaller carbon footprint for its fast food.”
2. “Rabobank: Beef prices will stay high” by Pan Demetrakakes for Food Processing
Per the article, “U.S. beef prices should remain high in 2022 due to lower production and increased demand for exports overseas, according to Rabobank’s quarterly report on the U.S. beef market.”
3. “Predictions for the food & beverage industry for 2022 and beyond” by Louis Biscotti for Forbes
Biscotti predicts, “Plant-based and cell-based continue to rise, but slowly, into a possible niche category. Consumer education is still a must for cell-based to be successful. Because of environmental concerns and the need to feed the world in the future, these products are critical. Further facts supporting growth include a survey that found 80% of consumers believe sustainability is important and nearly 60% would change shopping habits to reduce environmental impact.