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Trailblazer Award

The Trailblazer award is bestowed annually by the editorial staff of BEEF magazine on a producer (or producers) of foresight whose efforts in the past year were instrumental in pushing forward significant research, programs or projects.

Jackie Moore, co-owner of Joplin Regional Stockyards (JRS) in Carthage, MO, is BEEF magazine’s Trailblazer Award honoree for 2005. Moore, who lives in Mt. Vernon, MO, was cited in the November issue of BEEF magazine for his years of progressive innovation and leadership in the auction facility he co-owns with his brother-in-law, Steve Owens.

“Moore’s tireless and progressive efforts on behalf of cattle producers in his trade area were instrumental in upgrading the quality and buyer perception of cattle in southwest Missouri and adjacent states,” says BEEF Editor Joe Roybal. “He also helped define for the nation the concept of “quality” and energized the national industry in its march to more value-added beef production.”

The 46-year-old Moore describes his philosophy this way: “The way I see it, the big guys are taken care of. We're working to keep the little guys in business.”

Moore has been among the nation’s most visible commercial champions of calf-management programs designed to improve animal health, thus raising their value and prices for sellers. Since initiating its value-added calf programs in 1997, more than 800,000 added-value program cattle have moved through JRS facilities. That quality focus has evolved into a host of current program options for sellers, including certified health, feeding and weaning programs, and individual animal identification, as well as video sales.

Click here to read more about Jackie Moore.

Click here for past Trailblazer honorees.

BEEF magazine welcomes New Holland as sponsor of the 2006 Trailblazer Award. The honoree will be revealed in the November 2006 issue of BEEF.