AngusSource® Calves Continue To Earn More

Western Video Market data reflects increasing value of Angus calves.

The AngusSource program continues to add value to Angus-sired cattle, according to recent data from Western Video Market.

Western Video Market auction prices collected throughout 2010, show age- and source-verified calves sold through AngusSource earned higher prices compared to calves not age-and source-verified.

Calves enrolled in the American Angus Association®’s program, which documents source, group age and Angus genetics, brought $2.57 more per cwt. than non-verified calves.

Data also show calves sold as primarily Angus brought $2.60 more per cwt. than English-to-English crosses, and $3.12 more than English-Continental crosses.

“The price difference in this study was almost identical to the 2010 Superior study,” says Sara Snider, AngusSource director, referring to Superior Livestock Auction data released December 2010 showing a $2.58-per-cwt. price advantage. “This speaks to the continued increasing value of Angus genetics in the marketplace.”

In fact, the number of cattle enrolled in AngusSource continues to grow. More than 21,400 head of Angus-sired calves were enrolled in April alone — the largest number registered in a single month. Year-to-date enrollments in AngusSource are up 6% compared to this time last year.

“We have some producers enrolling their tenth calf crop, a testament to the value they see in the program,” Snider says.

Producers with cattle not meeting AngusSource genetic requirements can enroll calves in Gateway, a second-tier program that verifies age and source. Enrollments in that program — now in its second year — have nearly doubled.

Both AngusSource and Gateway allow ranchers to take advantage of the program’s online listing service, which is available at and features stocker/feeder cattle and replacement females available for sale. The list is distributed via e-mail to more than 600 potential buyers each week.

Visit to learn more about AngusSource, Gateway or the many other American Angus Association programs designed to help commercial producers market their calves.

The American Angus Association is the nation’s largest beef breed organization, serving approximately 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit .

For more information contact:

Crystal Albers at (816) 383-5134 or [email protected]

Carrie Gilliam, American Angus Association public relations intern, at 816-383-5100 or [email protected]; or

Sara Snider, AngusSource director, at 816-383-5100 or [email protected]