Beef

One Steak At A Time | 2012 Trailblazer Award Winner

Back in 2008, Bill Broadie had an idea. As a Vietnam veteran with two Purple Hearts and a missing leg, Broadie experienced first-hand the upheaval that marred the U.S. in the 1960s and 1970s and the way returning veterans were treated upon coming home.

When this generation of American soldiers went into combat following 9-11, he knew what they would experience on the battlefield, but he swore, if it was within his power, they wouldn't experience what he did when they came home. And from that conviction was born the All American Beef Battalion (AABB). AABB's goal is to serve a steak to every U.S. serviceman and woman.

Along the way of serving more than 130,000 steaks to deploying and returning soldiers and their families thus far, AABB has provided a huge beef promotion boost for U.S. beef. Broadie is being honored as the 2012 BEEF Trailblazer, an award co-sponsored by John Deere.

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