Bill Broadie is dedicated to thanking U.S. troops and their families for their service. He says there is no better way to say thank you than a American beef, so, along with the All-American Beef Battalion (AABB) team of volunteers, he has served over 130,000 steak dinners to returning and deploying military men and women and their families. The Ashland, KS, native is BEEF magazine’s 2012 Trailblazer Award honoree. The Trailblazer Award is co-sponsored by John Deere.
Support for AABB from the beef industry continues to grow. Creekstone Farms, Tyson and U.S. Premium Beef are major sponsors of AABB; and individual ranchers have auctioned their own stock, with all proceeds going to AABB. Meanwhile, commodity groups and cattlemen’s organizations have also stepped forward to gather funds to keep AABB on its feet. Broadie hopes even more people in the beef industry will get involved.
Read more about the Trailblazer Award winner here. Watch a video interview with the AABB team here.