Estrotect redesigned its breeding indicator

New Estrotect Breeding Bullseye indicates readiness to breed, helps confirm pregnancies and signals timing for AI protocols.

March 5, 2019

2 Min Read
Breed or don't breed illustration

Estrotect recently released a new version of its breeding indicator patch for cattle.

The Estrotect Breeding Indicator features a new and improved precision design that includes the patent pending Breeding Bullseye to help beef producers know exactly when animals are ready to breed.

It can serve a variety of uses, including heat detection, confirming pregnancies, identifying potential embryonic loss, and pinpointing timing for various modern AI and breeding protocols, the company says.

Third party university research demonstrated when the new Estrotect Breeding Bullseye (or the equivalent amount) is rubbed off the patch by mounting activity, the confirmed pregnancy rate for those cows was up to three times higher than those where the Breeding Bullseye was not rubbed off.

Just like the original Estrotect patches, the Estrotect Breeding Indicator has a unique, self-adhesive design with rub off silver and now new black ink. When cows experience mounting activity, Estrotect silver and black surface ink is rubbed off by the friction of mounting activity to reveal one of five indicator colors – red-orange, green, blue, yellow or fuchsia. When the black Breeding Bullseye (or the equivalent amount) is rubbed off, it is time to breed the animal.

Separate university trials tested Estrotect Breeding Indicators in extreme conditions across three different breeds of cows in the United States and South America. When the Breeding Bullseye was activated, those cows had 30-day pregnancy rates that were up to 180% higher than those bred without activated Estrotect Breeding Indicators.

Estrotect says since a missed or failed pregnancy can cost lost revenues between $42 and $126 per cow, the economics of using the Estrotect Breeding Indicator is clear.

“We are so confident that Estrotect will positively impact your breeding program, if you use Estrotect and don’t get equal or better results than other heat detection and breeding management methods, we will replace the product or refund your purchase,” says Boyd Dingus, General Manager of Estrotect.

For more information about Estrotect Breeding Indicators, visit

Source: Estrotect, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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