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Navigating today’s consumer landscape

Consumer purchasing decisions are impacted by several factors. Learn more about the shifts and how they affect the beef industry and your operation.

Now, more than ever before, the industry and food companies must consider transparency and accountability as significant factors in relation to consumer choice. Grady Bishop with Elanco offers insight on the shifting mindset of today’s consumer. Watch to learn more about what Elanco is doing to help expand the traditional views of beef industry stakeholders and focus on decisions being made by all involved in the food discussion.

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