Since 1988, Lot 860 at what is now the Livestock Industries Building at the corner of Eighth Street and West Avenue in Grand Island, Neb., has been the site of live cattle handling. Big crowds at Husker Harvest Days always enjoy seeing side-by-side comparisons of cattle-processing chutes, along with narration and commentary from Dr. Joe Jeffrey.
But this year, in addition to cattle handling, new beef programming also will be headquartered at the same location. With cattle handling scheduled at 10 a.m. and again at 2 p.m. each day, new beef programs have been added at the Livestock Industries Building arena at 11 a.m., noon and 1 p.m. on Tuesday and Wednesday of the show, Sept. 10-11.
The 11 a.m. program will include BEEF Magazine author and contributor Amanda Radke with her presentation, "Fake meat: What is the real story and what you need to know?" Radke, a fifth-generation rancher from Mitchell, S.D., is well-known for a career dedicated to serving as a voice for the nation's beef producers.
When she is not writing, Radke is traveling the country speaking to elementary school students about the beef industry and reading her children's book, "Levi's Lost Calf."
At noon, Burt Rutherford, BEEF Magazine senior editor, will talk about "The beef business in an era of uncertainty." A Colorado native, Rutherford was communications director for the North American Limousin Foundation and editor of Western Livestock Journal before spending 21 years as communication director for the Texas Cattle Feeders Association.
Then at 1 p.m. on those first two days of the show, Beef Producer editor Alan Newport will give his presentation, "Great grazing for profit." Newport, who resides in north-central Oklahoma, has been writing and editing agriculture magazines and involved in cattle production on and off for 30 years.
Along with beef programming and live cattle handling, visitors to the Livestock Industries Building can expect to visit with numerous livestock exhibitors, learning more about how to meet and beat their bottom line and to communicate the good news about the livestock industry to consumers.