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The Canada brand

The Canadian Cattlemen's Association (CCA) has developed a generic branding program called the Canadian Beef Advantage (CBA). Meant to market and communicate the advantages of Canadian beef domestically and internationally, the ultimate goal is to show that product can be CBA-verified to the end of the supply chain. FoodLogicQ's On Demand Food Safety software solutions will support the CBA initiative.

The Canadian Cattlemen's Association (CCA) has developed a generic branding program called the Canadian Beef Advantage (CBA). Meant to market and communicate the advantages of Canadian beef domestically and internationally, the ultimate goal is to show that product can be CBA-verified to the end of the supply chain. FoodLogicQ's On Demand Food Safety software solutions will support the CBA initiative.