Beef. It’s What’s For Dinner. Launches “MBA NextGen”

Third iteration of the Masters of Beef Advocacy program provides updates for the next generation of beef advocates

January 13, 2021

2 Min Read
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The Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier for a new generation of ranchers to share their story. Updated information and resources to help answer consumer questions are all accessible with the click of a mouse.

MBA NextGen continues to be a free, self-guided online course that provides farmers, ranchers, service providers, students, consumers, and all members of the beef community the tools and resources to become a beef advocate.

“…Whether you’re from a family of ranchers or a consumer simply wanting to know more about how that delicious beef dinner got on your plate – MBA NextGen can arm you with the information you need to be a strong advocate for the beef community and communicate with interested consumers,” said Paul Dybedahl, Manager, Communications for the Masters of Beef Advocacy Program.

MBA NextGen consists of five self-guided online lessons and costs nothing to participate: 

  • Lesson 1: The Beef Community - Context of raising beef from pasture to plate focusing on the community of people involved throughout the beef lifecycle.

  • Lesson 2: Raising Cattle on Grass - An introduction to the first step in the beef lifecycle and the many benefits of raising cattle on our country’s vast grass pasture resources.

  • Lesson 3: Life in the Feedyard - A discussion on the role of feedyards, including animal care, nutrition and environmental stewardship, at this important step in the beef lifecycle.

  • Lesson 4: From Cattle to Beef - An in-depth look at the slaughter process and the humane handling and safety measures in place at today’s beef processing facilities.

  • Lesson 5: Beef. It’s What’s For Dinner. - A primer on choosing and cooking the right cuts of beef and the important role of beef in a healthful diet.

Related:2021: No clear path in the beef markets

The MBA program started in 2009. There are now more than 15,000 graduates. Once the lessons are completed, advocates gain access to a variety of continuing education resources ranging from online courses that delve deeper into specific topics such as beef sustainability and nutrition to in person advocate training, and more. Graduates are also invited to join the Masters of Beef Advocacy Alumni Facebook group, a virtual community for MBA graduates to ask questions and get connected to the latest advocacy resources.

To enroll or find out more about the latest Masters of Beef Advocacy Program, visit

Related:New tool helps beef producers develop custom biosecurity plan for disease

Source: National Cattlemens Beef Association, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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