Here are the most trusted sources for food-related issues

Four out of every five people are open to learning more about how their food is produced. That’s a clear opening for agriculture in terms of its communication efforts.

Nevil Speer

June 20, 2017

2 Min Read
Here are the most trusted sources for food-related issues

Last week’s Industry At A Glance focused on recent survey results from the Center for Food Integrity (CFI)Inside the Mind of Influencers – The Truth About Trust. Survey participants were asked about their most trusted sources around food related issues. The good news was that farmers made the list – but that bad news is they ranked below six other sources including nutrition advocacy groups, which often can be agenda-driven.

Meanwhile, this week’s illustration features respondents’ overall impression, knowledge, and interest in knowing more about food and agriculture. Nearly 70% of respondents possessed either a very positive (25%) or somewhat positive (43%) impression of food and agriculture.

Meanwhile, nearly 80% expressed an interest in knowing more about the food system and where food comes from. Lastly, nearly one in five (19%) declared high knowledge of farming/agriculture and over half (56%) expressed having some knowledge about food production. 

This week’s data is generally favorable. That is, consumers appear to perceive the food industry from a positive viewpoint despite many of the stories to the contrary – especially in social media. For more on that see Everybody Lies, Maybe Even About Food.


Moreover, four out of every five people are open to learning more. That’s a clear opening for agriculture in terms of its communication efforts. And if agriculture could capitalize on that opening, perhaps farmers/ranchers would move up the list of most trusted sources.   

Related:Everybody lies, maybe even about food

How do you perceive these results? Are you surprised by the data? Do you perceive consumers becoming more favorable towards agriculture? What needs to be done to take advantage of these perceived openings? Leave your thoughts in the comments section below. 

Nevil Speer is based in Bowling Green, Ky., and serves as vice president of U.S. operations for AgriClear, Inc. – a wholly-owned subsidiary of TMX Group Limited. The views and opinions of the author expressed herein do not necessarily state or reflect those of the TMX Group Limited and Natural Gas Exchange Inc.

About the Author(s)

Nevil Speer

Nevil Speer serves as an industry consultant and is based in Bowling Green, KY.

Nevil Speer has extensive experience and involvement with the livestock and food industry including various service and consultation projects spanning such issues as market competition, business and economic implications of agroterrorism, animal identification, assessment of price risk and market volatility on the producer segment, and usage of antibiotics in animal agriculture.
Dr. Speer writes about many aspects regarding agriculture and the food industry with regular contribution to BEEF and Feedstuffs.  He’s also written several influential industry white papers dealing with issues such as changing business dynamics in the beef complex, producer decision-making, and country-of-origin labeling.
He serves as a member of the Board of Directors for the National Institute for Animal Agriculture.
Dr. Speer holds both a PhD in Animal Science and a Master’s degree in Business Administration.

Contact him at [email protected].

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