Measure Twice, Criticize Less
Despite spending seven years writing about the technical advances in our modern-day food industry, I'm sometimes still guilty of letting sensationalized criticism of our nation's food production get to me.
March 23, 2010
Despite spending seven years writing about the technical advances in our modern-day food industry, I'm sometimes still guilty of letting sensationalized criticism of our nation's food production get to me. As I drive past the farmers market in my town in a hurry to get to the chain grocery store, I sometimes wonder if I am personally contributing to the downfall of our country's sustainability efforts.
But the reality of the situation is that experts are predicting a world population of 9.5 billion by 2050—meaning that our global food production will have to double. This makes efficiency crucial. It seems to me that instead of acknowledging that we are going to have to seriously step up the intensity and efficiency of our food production, many "activists" are too busy producing sensationalized documentaries about the evils of an industrialized food system.
Pictures of happy cows, grazing in huge, lush pastures are presented as ideals. Unfortunately, it seems as though what many are not realizing is that without technology, come 2050, we will starve. Correction: I won't starve. You probably won't starve either. It is developing countries with exploding populations and inadequate means of feeding these populations that will struggle. Incidentally, these are not the countries preaching about the evils of modern food production.
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