Exit surveys completed by 319 participants in a 2014 Breakfast on the Farm event held on a beef operation in Washtenaw County, Mich., reveals that consumers are interested in how food animals are managed, and want to trust that producers are making the right decisions.
The event, coordinated by Michigan State University Extension, included an educational tour of the operation, and stations where consumers were asked questions about their experience.
Participants were asked their level of trust that beef farmers will do the right thing with regard to caring for food-producing animals. On a five-point scale, from very low to very high level of trust, 69% said they had high or very high trust before their tour. This shifted to 90% after, leaving only 2% with low or very low trust that farmers will do the right thing regarding animal care.
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