The Western & English Sales Assn. (WESA) has launched a new website at www.wesatradeshow.com and a new logo, both representing a new modern look.

A lot has changed since 1922 and WESA said it was ready for an update. While the Association’s mission and values remain the same; the brand identity was updated to represent WESA’s evolvement in terms of modernization and globalization.

Since the brand is no longer tied to just Denver, but also intercontinental and international retailers, manufacturers and suppliers, “Denver” has been removed from the brand name, website and email addresses.