The ASA and GeneSeek are investing in the future of our industry. Members willing to test their entire cow herd can receive a 50K genomic panel for a mere $20/cow. Even more, producers who submit cow weights with either body conditions scores or hip heights receive an additional $5 off per test — an amazing price of $15/sample. That is roughly 70% off the going industry price. This applies to both seedstock and commercial members of ASA. Check out simmental.org/chr for details and limitations of this research project.