Prime product extension grew by 36.6% as brand set sales records in all but three months of fiscal 2019.

A new YouTube show embraces “real meat” eating and explains the culture, science and people surrounding meat in the United States and around the world.

A recent episode of Shark Tank reveals more misconceptions about beef pervading into popular culture.

Researchers did not find statistically significant or important association between meat consumption and risk of heart disease, diabetes or cancer.

A newly published report saying the old anti-meat recommendation is based on weak science, receives tons of backlash.

USDA establishes centers in Canyon, Texas; Fort Collins, Colorado, and Clay Center, Nebraska

Cowboy math suggests the $1 Checkoff assessed on cattle trading hands boosts per-head revenue exponentially more.

The popularity of new beef cuts is growing, providing producers an opportunity to add value to previously low-value areas of the cow.

Survey shows majority of Iowans strongly support real meat over imitation meat.

Cheerleaders for COOL have been louder than normal lately as Congress works to pass the USMCA trade agreement. But was there any actual relationship between price and demand because of COOL? Here’s a look at the data.