After more than 40 years of raising cattle profitably, you learn a thing or two.

It took a market shock like 2014, but a Colorado rancher made major changes to his operation with DNA testing.

The upcoming Beef Improvement Federation annual meeting looks back at 50 incredible years and ahead at what the next 50 might mean.

To truly explain what and why you do what you do, think and talk like a consumer. Plus, here are some tips on how to correct a malpresented calf. That and more awaits you in this week’s Trending Headlines.

Too many ranches are trying to straddle the fence. Choose one or the other. Looking at profitability, a terminal program usually works best.

Impact your profitability with selection indexes.

Note twin births, especially heifers, in your calving records so you make the right culling decisions this fall.

You can use relevant tools to change mature cow size. But, before you do so, be sure to examine the strategies and tools available, and the unintended consequences of ignoring them.

For a cow-calf producer, there’s not another disease that comes close to the economic impact of trich. Here’s a primer on what trich is, how to avoid it and what to do if your herd contracts it.