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International consumers' perceptions of food safety today vs. 10 years ago

*Thinking about the overal safety of the food available to consumers in your area, all things considered, would you say the food today is more safe, less safe or about as safe as it was 10 years ago? Percentages Safer Less safe As safe Don't know Americas U.S. 28 24 47 0 Mexico* 24 62 12 2 Europe Germany 32 39 27 2 Italy 50 35 15 0 Spain 44 35 19 3 U.K. 32 33 30 5 Russia 8 64 14 13 Asia China** 30

*Thinking about the overal safety of the food available to consumers in your area, all things considered, would you say the food today is more safe, less safe or about as safe as it was 10 years ago?

Percentages Safer Less safe As safe Don't know
Americas
U.S. 28 24 47 0
Mexico* 24 62 12 2
Europe
Germany 32 39 27 2
Italy 50 35 15 0
Spain 44 35 19 3
U.K. 32 33 30 5
Russia• 8 64 14 13
Asia
China** 30 56 12 2
Japan 19 52 30 0
South korea 22 58 18 2
Taiwan 25 50 19 5
Urban-only sample
••China's urban only sample includes Hong Kong
Source: Ipsos News Center